Post by shukla on Nov 4, 2024 1:25:57 GMT -5
In one of the articles we talked about what a personal brand is , having considered several of the most famous world examples. In today's material we will talk about the features of creating, developing and promoting a personal brand on the Internet and offline space.
Content
First, consider whether you need a personal brand.
Decide on your field of activity
Select positioning
Manage communities in social networks and messengers
Increase your visibility
Watch your reputation
Continuously develop your expertise
Broadcast personal growth
Don't forget about your business
Resume
A prestigious award for effective marketing practices. Since 2015, we have on page seo service awarded over 350 brands and professionals in the fields of marketing, PR and communications
Season start: August 2024
Read more
Consider whether you need a personal brand
So, before you start working on building a personal brand, think about whether you need it. If you have expert skills that you are ready to share, you are not afraid of attention to yourself and are ready to devote a lot of time to self-development and work for years to create your persona - this suits you. If your motivation is weak and there is no clear understanding of why you need a personal brand, it is better not to waste your time and energy on it and try to develop your business in another direction.
When creating a personal brand, you don’t necessarily have to compete with Elon Musk and Steve Jobs. You can become recognizable in your field and gain recognition without even achieving worldwide fame. For example, niche bloggers are known only in their circles, but are recognizable within their industry, have influence on their audience, and successfully collaborate with large companies.
creating a personal brand - photo
Artemy Lebedev is an example of a well-known personal brand in Russia
Decide on your field of activity
It is impossible to be an expert in everything at once, and if you declare yourself as a “marketer-nutritionist-tarot reader,” the audience will decide that your knowledge in each area is superficial. Therefore, when building a personal brand, focus on the area in which you are already well versed and where you are ready to develop in the future.
how to promote personal brand - photo
It is impossible to understand all areas at once – and that’s okay
Select positioning
When creating a personal brand, it is important to decide how the audience should see you. Therefore, think in advance about the character traits, values, mission, life goals and expert skills that you will convey. The image should correspond to who you really are, because it will not be possible to maintain an artificially created image for a long time. Do not be afraid to talk about your shortcomings, but there should be more positive aspects. Come up with your own “thing” - this can be a detail of appearance, a unique phrase, the tone of presentation of information.
Manage communities in social networks and messengers
When creating a personal brand, try to cover as many promotion channels as possible, using text (VK, Telegram, Zen), graphic (Instagram*) and video formats (TikTok, YouTube). Share useful information, communicate with subscribers, answer their questions. The brand should reveal you as a person, so be sure to add lifestyle content in the form of conversational posts or vlog videos. But there should not be too much of such information, otherwise the resource will cease to be useful for subscribers
Increase your visibility
For successful development of a personal brand, it is very important to attend various events (conferences, exhibitions, seminars, congresses of entrepreneurs in your industry), join a business club, and, if possible, give interviews to thematic publications. Do charity work, act as a sponsor of events, try to cooperate with brands that have already achieved fame - in general, be visible.
personal branding - photo
Being visible is essential to developing a personal brand.
Watch your reputation
Provocations and scandals do lead to the fact that for some time the person is “on everyone’s lips” and does not leave the front pages of the media. But a damaged image is still not good. The consequences can be serious - from the termination of several contracts to a complete “cancellation”, when they refuse to cooperate with the person completely. Reputation can be restored, but an unpleasant aftertaste in the audience’s memory will remain forever, therefore, when promoting a personal brand, watch your statements and behavior even in a private setting.
Content
First, consider whether you need a personal brand.
Decide on your field of activity
Select positioning
Manage communities in social networks and messengers
Increase your visibility
Watch your reputation
Continuously develop your expertise
Broadcast personal growth
Don't forget about your business
Resume
A prestigious award for effective marketing practices. Since 2015, we have on page seo service awarded over 350 brands and professionals in the fields of marketing, PR and communications
Season start: August 2024
Read more
Consider whether you need a personal brand
So, before you start working on building a personal brand, think about whether you need it. If you have expert skills that you are ready to share, you are not afraid of attention to yourself and are ready to devote a lot of time to self-development and work for years to create your persona - this suits you. If your motivation is weak and there is no clear understanding of why you need a personal brand, it is better not to waste your time and energy on it and try to develop your business in another direction.
When creating a personal brand, you don’t necessarily have to compete with Elon Musk and Steve Jobs. You can become recognizable in your field and gain recognition without even achieving worldwide fame. For example, niche bloggers are known only in their circles, but are recognizable within their industry, have influence on their audience, and successfully collaborate with large companies.
creating a personal brand - photo
Artemy Lebedev is an example of a well-known personal brand in Russia
Decide on your field of activity
It is impossible to be an expert in everything at once, and if you declare yourself as a “marketer-nutritionist-tarot reader,” the audience will decide that your knowledge in each area is superficial. Therefore, when building a personal brand, focus on the area in which you are already well versed and where you are ready to develop in the future.
how to promote personal brand - photo
It is impossible to understand all areas at once – and that’s okay
Select positioning
When creating a personal brand, it is important to decide how the audience should see you. Therefore, think in advance about the character traits, values, mission, life goals and expert skills that you will convey. The image should correspond to who you really are, because it will not be possible to maintain an artificially created image for a long time. Do not be afraid to talk about your shortcomings, but there should be more positive aspects. Come up with your own “thing” - this can be a detail of appearance, a unique phrase, the tone of presentation of information.
Manage communities in social networks and messengers
When creating a personal brand, try to cover as many promotion channels as possible, using text (VK, Telegram, Zen), graphic (Instagram*) and video formats (TikTok, YouTube). Share useful information, communicate with subscribers, answer their questions. The brand should reveal you as a person, so be sure to add lifestyle content in the form of conversational posts or vlog videos. But there should not be too much of such information, otherwise the resource will cease to be useful for subscribers
Increase your visibility
For successful development of a personal brand, it is very important to attend various events (conferences, exhibitions, seminars, congresses of entrepreneurs in your industry), join a business club, and, if possible, give interviews to thematic publications. Do charity work, act as a sponsor of events, try to cooperate with brands that have already achieved fame - in general, be visible.
personal branding - photo
Being visible is essential to developing a personal brand.
Watch your reputation
Provocations and scandals do lead to the fact that for some time the person is “on everyone’s lips” and does not leave the front pages of the media. But a damaged image is still not good. The consequences can be serious - from the termination of several contracts to a complete “cancellation”, when they refuse to cooperate with the person completely. Reputation can be restored, but an unpleasant aftertaste in the audience’s memory will remain forever, therefore, when promoting a personal brand, watch your statements and behavior even in a private setting.